Data mining for shopping centres – customer knowledge‐management framework
نویسندگان
چکیده
منابع مشابه
Data mining for shopping centres - customer knowledge-management framework
Shopping centers are an important part of the UK economy and have been the subject of considerable research. Relying on complex interdependencies between shoppers, retailers and owners, shopping centers are ideal for knowledge management study. Nevertheless, although retailers have been in the forefront of data mining, little has been written on Customer Knowledge Management for shopping center...
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ژورنال
عنوان ژورنال: Journal of Knowledge Management
سال: 2001
ISSN: 1367-3270
DOI: 10.1108/13673270110411797